FORM and FUNCTION

E l e c t r o n i c a Design + Production

Typical Goals

Art Direction Interface Design Product Manager Game Dev

Software + Hardware Video input + output, Touchscreen and Portables, Document Specification

Publishing: iTVWeb, DVDROM, Pre-Press + Print

Interface Design: GUI/UX, Prototypes, Testing...

Graphic Production: 2D Ill. + 3D Animation, Concept + Proof Roughs, Final Asset Production

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Logic Mill + Heavy Pixel Lifting.

Choose an area of interest below.

We are ... LinkedIn as Jonathan Gibson, aka Form and Function, professional profile for interactive design

Design Expertise

  • multiple large scale public art works
  • application architecture design
  • user interface design
  • iTV prototype development
  • information design
  • handheld interfaces
  • touchscreen products
  • multilingual interfaces
  • interactive content for broadband
  • software work-flow evaluation
  • user experience feedback
  • UI mockups: functional + user-testing
  • S k i l l s e t - Graphics
  • PhotoShop - expert
  • {loved it as BarneyScan, pre-PhotoShop}
  • AfterEffects - advanced
  • Illustrator / Freehand / InDesign - expert
  • DreamWeaver / Flex / Flash - expert
  • {Flash user before it was named}
  • Director / Flash / VisualBasic - expert
  • {supplied advanced tutorials + shipping examples}
  • VideoSphere / Avid / Premiere / Final Cut Pro - expert editor
  • Digital Video - expert
  • {original Apple beta developer for QuickTime 1.0}

Form and Function tools + methods have been sharpened on the first versions of PhotoShop, Illustrator & Flash as we helped build the web industry. Reach out and tap our pixelated magic.

Logic and Code

stitching functions and weaving links

  • S k i l l s e t - Technical
  • HTML/CSS - expert
  • ActionScript/JavaScript - advanced
  • AJAX/XML - advanced
  • Flash+Flex+AIR - advanced
  • ActionScript, Lingo, Arti, HyperTalk - advanced
  • Ruby on Rails - moderate {this site runs RoR}
  • UserLand Frontier & even Kaleida - moderate
  • OS X Streaming Media servers - expert
  • e-Banking engine deployment {ABN-Amro} - moderate
  • WebTV iTV systems - 'beastmaster'

Product Development

Producer and Production roles

Have chair + bullwhip... will travel.
  • industrial design
  • human factors
  • fashion/culture
  • international adaption
  • foreign language localization
  • functional/visual prototyping
  • Document specification: Functional & Design

Communications

Marketing and Publishing

Ideas sharpened into worthy products + services require explaining:

  • business identity
  • brand identity
  • naming of things
  • marketing campaigns
  • product rollouts
  • packaging design
  • collateral production
  • retail design
  • kiosk design
  • trade show & exhibit design

Advanced Expertise

knowledge and skillsets

  • I n d u s t r y   E x p e r i e n c e
  • Software and Hardware
  • Rapid Prototyping
  • Game Development
  • Broadband iTV
  • Manufacturing
  • Consumer Products
  • Pro Video Products
  • Entertainment Software
  • Software Development
  • Publishing
  • D e s i g n   S k i l l s
  • Advanced GUI development
  • 15 years giving Art Direction
  • Multi-language broadband iTV User Interface Design
  • Experience with 2D & 3D, Graphic Design, Animation
  • Multimedia skills: Web, Video, CD/DVD & European iTV.
  • O t h e r s ... inquire
  • E x p e r i e n c e
  • 15 years Production Management
  • 5 years Public Relations
  • 5 years Marketing Software
  • Project Management for Events, Systems, Process & People
  • Producer: CD-ROM, Multimedia, Digital Video, Web, Broadband iTV, DVD.

Chronology

Training and Experience

''Life is what happens to your plans.''
  • 1988 to present
  • Founder and President
  • Form and Function
  • Monterey Bay Peninsula, California
  • Summer 1999 - Spring 2001
  • Director of iTV Development
  • e-City Holdings {defunct}
  • Amsterdam, The Netherlands
  • 1988 - Spring '89
  • Artist in Residence
  • RasterOps
  • Cupertino, Ca
  • 1987 - Spring 1988
  • ATG Product Manager
  • Jasmine Technology {defunct}
  • San Francisco, Ca
  • 1987 - Fall 1987
  • Technical Support
  • SuperMac
  • Mountain View, Ca
  • 1986 - 1987
  • Faculty + Staff Dev + DTP Support
  • Tulane University - Computing Services
  • New Orleans, La
  • 1983 - 1987
  • Painting & Architecture studies
  • Tulane University
  • New Orleans, La
  • Summer 1982 - 1984
  • Painting, Ad Layout, Super Graphics
  • Air Brush, Typography & Art History
  • UNO + AAS
  • PLUS grants + commissions for large murals

Our motto: 'Done is beautiful'