Our goal: obliterate the advantage traditional overnight-shipping.

Professional video production typically ships broadcast quality tapes criss-cross country, and continents.

A guiding design principle was the simplicity of the overnight shipping form.
The audience could be as novice as a mail-room clerk more used to forwarding envelopes overseas than (essentially) dubbing videoclips.
This product was meant to fit into both the corporate office and editing bay and was focused on a very few specific tasks: easy digitization and logging, forwarding of material all across industry standard TCP/IP networks.

We gave it a warm, but austere tone and relatively light touch on the oversized icons meant to be jabbed at by both pudgy and manicured fingers. Here is the reconfigurable soft keypad adaptable to most languages.
Great efforts went into making the interface direct and untechnical as a video related product could possibly be. The whole thing had to be as simple as sucking a tape up like a video-vacuum for bundling to other locales, yet conform to the highest video standards in order to compete against the need for real production tapes sent overnight by courier. The front-desk receptionist should be able to process a file as easily as Fed-X one with the paperwork of a FAX.

Additional product ID and other marketing material was also developed at this time. This began as a splash screen for the software and became a piece of the larger marketing material colage and brand ID.

{I liked the model so much I married her -JG-}

Application splash screen and branding